Hugo Reversed by Hugo Boss is a bold, urban fragrance designed for the man who dares to flip the script and see the world differently. This woody aromatic scent is crisp, confident, and refreshingly modern — made for those who embrace change and challenge convention with style.
The fragrance opens with a sharp and zesty burst of grapefruit and Calabrian bergamot, creating an immediate feeling of clarity and energy. In the heart, aromatic rosemary adds a cool, herbal twist that’s both refined and invigorating. The base is grounded in earthy Haitian vetiver, offering depth and smooth masculinity that lingers long after the first spray.
Hugo Reversed is the perfect choice for everyday wear, ideal for the modern man who thrives on originality and effortless confidence.
 
Top notes: Grapefruit, Calabrian Bergamot
Middle note: Rosemary
Base note: Haitian Vetiver